AI (Artificial Intelligence) and Machine Learning
Artificial intelligence, quantum machine learning solutions, and machine learning are current e-commerce trends and are expected to grow. To take full advantage of these technologies, machine learning consulting can provide customized solutions to improve business operations and customer experience. Despite the similarities between the two technologies, they are actually different.
Artificial Intelligence and machine learning differ in the following ways:
- AI (Artificial intelligence) allows machines to imitate human behavior.
- Machine learning is a type of artificial intelligence in which machines can automatically learn from past data without being programmed.
- Artificial intelligence can, for example, track your users’ actions in your e-commerce and automatically generate statistics and reports that you can use to change your marketing strategy.
In addition to analytics, AI along with machine learning helps with marketing strategies such as recommended products, upselling, and cross-selling. In fact, these technologies can learn from previous data. Collected image annotations, and use it as a basis to create personalized shopping experiences for each user. For example, if online shoppers frequently buy a certain product every week or month. You can use AI to customize offers for these shoppers for that specific product. Or you can recommend a complementary product that goes well with that product using machine learning. However, you can call ecommerce development in dubai easier.
Here are some ways to integrate Artificial Intelligence and machine learning into your eCommerce site:
- Create a personalized experience
- Provide automated customer support
- Optimize inventory management
Mobile and social shopping
According to Statista, in 2024, approximately 187.5 million Americans will shop using a mobile browser or app on their mobile device. So, mobile shopping will remain an eCommerce trend for the foreseeable future. The number of people using their mobile devices for shopping is growing, and they prefer to shop through apps and social media rather than online. Ecommerce development company dubai can help you more.
Many social media platforms, including Instagram and TikTok, have already integrated their own in-app stores. It allow users to buy products directly from the app without even leaving the app. To take advantage of these trends, you need to optimize your eCommerce site for mobile browsing and start. In fact, you can change your social media marketing strategy.
You can optimize your eCommerce site for mobile by:
- Make your site 100% mobile-friendly
- Ensuring that interactive elements are user-friendly
- Ensuring an intuitive checkout process
- Eliminating invasive pop-ups
- Reducing heavy content
- For more information on mobile and social shopping trends, check out ecommerce development company in dubai to ECommerce Trends.
Artificial Intelligence Green Shopping
Environmental concerns are on the rise around the world. Retailers large and small have already embraced these concerns by adapting their businesses and making them more sustainable.
Here are some examples of big companies implementing sustainable initiatives:
- Apple uses 100% renewable energy in its manufacturing facilities, relying on wind and solar power instead of fossil fuels.
- LEGO is committed to reducing packaging, using renewable energy, and increasing recycling rates.
- Nike offers an entire line of eco-friendly products made from materials like recycled polyester, and also uses renewable energy.
- Sustainability is an e-commerce trend that users are considering now and will consider even more in the future.
This means paying attention to processes, packaging, and more. According to the European E-Commerce Report 2021 for all EU countries. Customers are more likely to buy products that are produced and delivered in an environmentally friendly way. In general, shoppers will pay more for eco-friendly products and companies than for unsustainable ones.
Here are some tips to make your business sustainable:
- Use compostable plastic whenever possible
- Reduce emissions and costs during transportation by purchasing materials locally
- Consider minimalist packaging (possibly made from recycled materials). Besides, check out ecommerce development dubai company.
- Reduce the amount of material used as much as possible
